Event Production

Rugby 7s Festival Cocktail Garden


  • Event Production
  • Event Management

The brief

Creating a cocktail garden at the world's largest sports festival


Bournemouth 7s is the world’s largest music and sports festival. Thousands of people flock to the event every year to party to live music, sample good food and to watch and participate in an eclectic line-up of sports games. The organisers wished to bring something new to the festival for the crowd to enjoy, so we collaborated with them to launch an exciting cocktail garden.

  • High volume festival bar attraction

  • Brief to create a relaxing and inviting area

  • Full event design, build, logistics, bar operations and staffing

  • Cocktail mixologists

  • Custom cocktails designed around speed of service

  • Over 12,000 cocktails served

  • Open across a busy Bank Holiday weekend

  • We worked with sister company Innovative Hire for all structures, event bars, furniture and theming

The bar

Planning the logistics and providing the infrastructure


The cocktail garden was to be situated in the main festival arena and needed to provide a place for the players to relax and have fun. We installed a 40ft container bar which was cladded to match the rustic wooden pallet furniture theme which was used in the rest of the garden space.

With such a high volume of sportsmen and women during the day and an influx of partygoers in the evening, it was essential that the bar was able to serve a high volume of drinks over the weekend.

The result

Successful Festival area created


We managed the area over the festival and provided staff throughout the weekend that served up a selection of delicious cocktails to keep festival goers refreshed, successfully transforming an area of field into a garden party!