Event Production
Christmas in Cambridge 2024
Service
- Event Production
- Event Management
Just the beginning...
Bringing Christmas in Cambridge to life
At Seventa Events, we thrive on creating extraordinary experiences, and our first season at Christmas in Cambridge was no exception. From 14th November to 5th January, we transformed Parker’s Piece into a festive destination, attracting over 500,000 visitors and bringing the community together in celebration of the season.
7 year contract – from 2024, based on Parker's Piece Cambridge
Full event planning, construction, production, marketing and management
10 day build time
Build crew of 75+ people
Full entertainment schedule including all DJs, singers, performers and Santa!
Construction of a multiuse site including Ice Rink, Big Wheel, Christmas Tree Maze, Apres Terrace with Curling Lanes, A Christmas Market with 30+ Chalet Huts
60+ local jobs created for duration of the event (49 days)
Transforming Parker's Piece
Creating Cambridge's Festive Wonderland
Parker’s Piece, renowned as a cherished public space with a rich history in Cambridge, had previously hosted a Christmas operation that had become dated and in need of a refreshing new direction. Our goal was to revitalise this historic site with a fresh focus on local community and festivities. We built a complete pop-up site featuring:
A Real Ice Rink: Welcoming over 50,000 skaters.
The Apres Terrace: Equipped with curling lanes, shuffleboard tables, and a bar.
The Alpine Lodge and Tipi: Providing cosy spaces for festive drinks and visits from Santa.
Christmas Market Chalet Huts: Hosting a mix of local and national traders.
Collaborations with Partners: Delivering attractions like a giant Big Wheel and a magical Christmas Tree Maze.
Custom-Branded Cups and Mugs: Souvenirs for visitors to remember their experience.
Building our Christmas Community
A Successful First Season...
Community and Employment Impact
Our first year at Chrismas in Cambridge created over 60 local jobs, providing valuable opportunities during the festive season. We also worked with local DJs, singers, and entertainers to bring high-quality performances to the site, enhancing the entertainment offering.
Exceptional Visitor Feedback
The response was overwhelmingly positive. Guests loved the thoughtful curation of activities and the event’s welcoming atmosphere.
First week visitor; Lisa Riley-Holmes said, “We booked an Alpine Lodge booth and loved the atmosphere and stalls. Next year we’re booking the curling and skating too!”
Our efforts also resonated online, with over 600,000 unique website visitors and 6,000 new social media followers. The event drew attendees from across the country, including London, Birmingham, and even Edinburgh, solidifying Cambridge as a festive destination.
Private Hire and Public Engagement
Christmas in Cambridge catered to both the general public and exclusive private hire parties, offering tailored experiences to suit every need. Whether it was families exploring the Christmas Tree Maze or corporate groups enjoying the Alpine Lodge, we ensured every guest left with lasting memories.
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