Christmas in Cambridge

At Seventa Events, we focus on creating large scale, high impact experiences, and Christmas in Cambridge is a clear example of that in action. Based at Parker’s Piece, the event has been established as a major festive destination, welcoming over 500,000 visitors each season and bringing the city together in celebration.

Operating under a 7 year contract from 2024, the event has been designed as a long term platform, allowing it to grow, evolve and strengthen its position year on year.

We deliver the event end to end, including full planning, construction, production, marketing and operational management, ensuring a consistent and high quality experience across all elements.

Each season involves a 10 day build programme, delivered by a crew of over 75 people, transforming the site into a fully functioning, multi use festive destination.

The experience includes:

• A full size ice rink

• A big wheel overlooking the city

• A real Christmas tree maze

• An Après Terrace with curling lanes, shuffleboard and more

• A Christmas market featuring 30+ chalet huts

• A interactive games area with dodgems, helter skelter rides and more

Alongside this, we curate and deliver a full entertainment programme, including DJs, live singers, performers and Santa, ensuring consistent energy and engagement throughout the event.

The project also delivers strong local impact, creating 60+ jobs each season across a 49 day operational period, alongside opportunities for local suppliers, traders and creatives.

Christmas in Cambridge continues to grow as a destination, combining scale, experience and community integration to create a festive event that evolves year after year.

Parker’s Piece, renowned as a cherished public space with a rich history in Cambridge, had previously hosted a Christmas operation that had become dated and in need of a refreshing new direction. Our goal was to revitalise this historic site with a fresh focus on local community and festivities. We built a complete pop-up site featuring:

• A Real Ice Rink: Welcoming over 50,000 skaters.

• The Apres Terrace: Equipped with curling lanes, shuffleboard tables, and a bar.

• The Alpine Lodge and Tipi: Providing cosy spaces for festive drinks and visits from Santa.

• Christmas Market Chalet Huts: Hosting a mix of local and national traders.

• Collaborations with Partners: Delivering attractions like a giant Big Wheel and a magical Christmas Tree Maze.

• Custom-Branded Cups and Mugs: Souvenirs for visitors to remember their experience.