Asahi Super Dry
- Brand activation
- Event production
Bespoke branded pop-ups
Partnering with Japan's no.1 beer
For Summer 2019, we produced a number of branded activations for Asahi including full custom bar builds, branded event furniture, theming and decoration.
Various UK locations
Custom event production and build of branded assets
100,000+ pints poured
25 + install team working across the UK
Duration: Summer 2019
Summer 2019 takeovers
Bringing the Asahi brand to life
The brief included takeovers in a range of indoor and outdoor venues across the UK. We managed the full design, build and installation of bespoke branded assets, which were then transported and installed by our team at the various venues.
To enhance the spaces selected, we used brand guidelines to produce modern furniture and bespoke features to bring the Asahi brand to life. Textures such as metal and wood, contrasting colours of red, white and black and graphics generated instant recognition and connection to the Asahi brand.
Producing the perfect spot to enjoy a cold beer
The activations included a full garden takeover of Peckham Rye, a custom bar build in Bristol and numerous indoor locations across the UK, producing quirky spaces for guests to enjoy!