Brand Activations

Asahi Super Dry


  • Brand activation
  • Event production

Bespoke branded pop-ups

Partnering with Japan's no.1 beer


For Summer 2019, we produced a number of branded activations for Asahi including full custom bar builds, branded event furniture, theming and decoration.

  • Various UK locations

  • Custom event production and build of branded assets

  • 100,000+ pints poured

  • 25 + install team working across the UK

  • Duration: Summer 2019

Summer 2019 takeovers

Bringing the Asahi brand to life


The brief included takeovers in a range of indoor and outdoor venues across the UK. We managed the full design, build and installation of bespoke branded assets, which were then transported and installed by our team at the various venues.

To enhance the spaces selected, we used brand guidelines to produce modern furniture and bespoke features to bring the Asahi brand to life. Textures such as metal and wood, contrasting colours of red, white and black and graphics generated instant recognition and connection to the Asahi brand.

The outcome

Producing the perfect spot to enjoy a cold beer


The activations included a full garden takeover of Peckham Rye, a custom bar build in Bristol and numerous indoor locations across the UK, producing quirky spaces for guests to enjoy!