Brand Activations
Rekorderlig Cider
Service
- Brand activation
- Event production
A bespoke 'pop-up' with a difference
Bringing Rekorderlig's 'Spirit of Summer' campaign to life on the golden sands
Rekorderlig approached us to help them create the finale of their summer Cider campaign: ‘Spirit of Summer’. The goal was pretty clear. The brand wanted a bespoke pop-up bar and restaurant to be located directly on the golden sands of Bournemouth beach.
‘On The Beach – Spirit of Summer’ Finale
Location: Bournemouth Beach
Brief to create a bespoke pop-up bar and restaurant on the beach
Site consisted of 40m x 40m area of sand
Full event design, build and operation
12,000+ guests through the doors over two weeks
Build time of just 3 days
A tight turnaround
Managing the logistics of such a unique venue
We planned the entire logistics of the pop-up, which included the main event space, a large bar area and kitchen area, on site storage, and toilet facilities. On commencement of the build, we had 3 days from patch of sand to unique bar & restaurant pop-up.
The Outcome
A lively pop-up summer venue in an unrivalled location
Upon completion of the set up/build, we operationally managed the pop-up venue during it’s two week duration, including the bar, catering, staffing, security, health and safety documentation and overall logistics.
The soft seating and dynamic decorations created a Swedish summer oasis, bringing the client’s vision to life and delivering an unforgettable experience for over 12,000 people who visited.
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