Brand Activations

Peroni Rooftop Bar, Trafalgar Square


  • Brand activation
  • Event production

A special SW1 takeover

Peroni Nastro Azzurro x The Trafalgar, St James Hotel


Peroni approached us in early 2019 to begin planning a very special takeover of a central London rooftop location overlooking Trafalgar square. The Trafalgar, St James Hotel has panoramic views of SW1 and the landmarks that accompany the central location.

  • Venue: The Trafalgar, St James

  • Rooftop takeover

  • Panoramic views of central London

  • Custom installation including branded furniture, bars and styling 

  • Duration: Summer 2019

The logistics

Rebranding the London rooftop bar


Once briefed, we worked to pull together a tight schedule of logistics. Due to the venue being a working hotel, we had restricted installation opportunities, which had to fit around hotel guests and access to the hotel lift.

The result

A chique rooftop bar with panoramic views of SW1


The install produced a Peroni branded, high-end space, perfect for sipping a cold Peroni whilst drinking in the inimitable city view. Complete with alfresco and canopy-covered seating, the sky-high space lends itself as a year-round experience. Outdoor heaters and blanket selections provide warmth through cooler months. The install was also featured on the @London instagram page and is regularly listed on ‘Time-Out London’.

"We have worked with Seventa Events on a number of UK installations, activations and events. We have always found them personable, professional and creative with ideas. Delivering what they promise, and always achieving on brief."

John Kingswood - Peroni UK