Brand Activations
Peroni Rooftop Bar, Trafalgar Square
Service
- Brand activation
- Event production
A special SW1 takeover
Peroni Nastro Azzurro x The Trafalgar, St James Hotel
Peroni approached us in early 2019 to begin planning a very special takeover of a central London rooftop location overlooking Trafalgar square. The Trafalgar, St James Hotel has panoramic views of SW1 and the landmarks that accompany the central location.
Venue: The Trafalgar, St James
Rooftop takeover
Panoramic views of central London
Custom installation including branded furniture, bars and styling
Duration: Summer 2019
The logistics
Rebranding the London rooftop bar
Once briefed, we worked to pull together a tight schedule of logistics. Due to the venue being a working hotel, we had restricted installation opportunities, which had to fit around hotel guests and access to the hotel lift.
The result
A chique rooftop bar with panoramic views of SW1
The install produced a Peroni branded, high-end space, perfect for sipping a cold Peroni whilst drinking in the inimitable city view. Complete with alfresco and canopy-covered seating, the sky-high space lends itself as a year-round experience. Outdoor heaters and blanket selections provide warmth through cooler months. The install was also featured on the @London instagram page and is regularly listed on ‘Time-Out London’.
"We have worked with Seventa Events on a number of UK installations, activations and events. We have always found them personable, professional and creative with ideas. Delivering what they promise, and always achieving on brief."
John Kingswood - Peroni UK
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