Brand Activations

Freedom Brewery at Brew//LDN


  • Brand Activation

A fresh campaign launch



Approached by Freedom Brewery, we were tasked with creating a standout exhibition stand for Brew//LDN 2020, where the brand would be using the event to represent the launch of Freedom’s new campaign ‘Love Lager Again’. The aim was to show Freedom’s quality lager with a differentiated and fun personality.

  • Location: Old Truman Brewery, London

  • Full exhibition design and installation

  • Three day trade show with 12,000 visitors

  • Event support

The set up

Designed to stand out


BrewLDN is a new craft beer festival launching in London for the first time this year. BrewLDN is billed as the UK’s biggest craft beer festival, hosting more than 150 breweries and expecting to entertain more than 12,000 visitors across three days. With exhibitor and visitor numbers like these it was vital Freedom stood out.

Seventa worked creatively with the Freedom team to produce a stand that would fit to their newly introduced brand guidelines cementing their place in the market.

The final look

Shining from all angles!


The bespoke light box wall ensured the stall shone brightly and gave extra height to make Freedom visible from all corners of the event space. The white counter was wrapped in new branding, providing a nostalgic 90's feel to the space.

The client was extremely happy with the results and the event proved a huge success for the brewery and their company objectives.