Brand Activations

AFC Bournemouth


  • Brand Activation

Management and build

AFC Bournemouth : A kit launch with a difference


In anticipation of their 3rd kit launch, AFC Bournemouth enlisted Seventa's services to oversee delivery and installation of giant branded deck chairs on Bournemouth Beach.

  • A unique kit reveal to celebrate Bournemouth's Premier League status

  • 2 giant deck chairs branded in the club's new 3rd kit

  • Full event construction and build

A Premier Kit Reveal

Inspired by Bournemouth Beach


Located to the right of the iconic pier, the deck chairs have been designed to promote the cherries stunning new Premier League away kit. The kit itself is inspired by the palm trees on Bournemouth’s iconic seafront and the tropical foliage influences the graphic design of this season’s away kit.

Speaking on this season's design, Head of Brand & Creative at AFCB; Matt Payne commented, “We’re immensely proud of our surroundings and it was great to share how our location provides a constant source of inspiration into our visual identity and kit culture.”

Delivery by the sea

Making our mark on Bournemouth Beach


Our team were up bright and early to load our haulage van with two bespoke giant deck chairs. The team unloaded, secured the area and installed the deck chairs before the break of dawn. Within a matter of minutes crowds began to gather and snap their pictures next to the mysterious new additions to Bournemouth's iconic seafront.

With the deck chairs in place 24 hours before the official reveal of the 3rd kit, local press was quickly a buzz with speculation and the area was inundated with fans and beach goers alike grabbing their pictures as Bournemouth Pier provided the picture-perfect backdrop.