Palm Beach Club: Seventa Announces New Beachfront Destination for Bournemouth

We're delighted to announce the launch of Palm Beach Club, our newest hospitality and destination project, opening this summer on Bournemouth beach in front of the former WestBeach site.

Designed to bring a fresh Mediterranean-inspired atmosphere to the seafront, Palm combines beachfront dining, premium day beds and loungers, handcrafted cocktails, live entertainment and unforgettable sea views in one of the town's most iconic locations.

For us, however, Palm represents far more than simply opening a new venue.

As a Bournemouth-based company, we've always believed in investing in the place we call home. From delivering award-winning Christmas markets and seasonal attractions to producing events that attract hundreds of thousands of visitors each year, our focus has always been on creating experiences that strengthen the town's visitor economy while giving local people something to be proud of.

Palm is another step in that journey.

Investing in Bournemouth

Creating successful destinations isn't just about building beautiful spaces. It's about creating opportunities.

Throughout the summer season, Palm will generate new employment opportunities across hospitality, events and operations, while supporting local suppliers, contractors and independent businesses. As an events company at heart, we're also looking forward to working with local DJs, musicians, performers, production companies and creatives to deliver a varied programme of entertainment throughout the season.

Every event, every collaboration and every visitor helps contribute to Bournemouth's thriving hospitality and tourism industry.

A New Way to Experience Bournemouth Beach

Palm has been designed as a place where people can spend an entire day by the sea.

Whether that's starting with breakfast and coffee, relaxing on a beach bed in the sunshine, enjoying lunch with friends, watching the sunset with cocktails or gathering for an evening of live music, the experience evolves throughout the day while embracing everything that makes Bournemouth special.

Its beachfront location also makes Palm one of the best places to enjoy Bournemouth's famous Friday Night Fireworks, creating another memorable reason for visitors and locals alike to spend their evenings on the seafront.

Creating Places People Want to Return To

Destination creation has always been at the heart of what we do.

From transforming public spaces with seasonal markets and large-scale events to developing hospitality concepts that encourage people to stay longer and experience more of a destination, we're passionate about delivering projects that leave a lasting positive impact.

We're incredibly proud that our latest project is right here in Bournemouth.

We can't wait to welcome everyone to Palm this summer and continue playing our part in creating experiences that support local jobs, showcase our coastline and help keep Bournemouth one of the UK's most exciting seaside destinations.

We look forward to seeing you on the beach.