26.06.2026 by Dave Johnstone
Bringing Après Provence's Biggest Brand Activation to Life at Rockwater
We're proud to have partnered with Après Provence on their largest brand activation to date, transforming Rockwater Branksome's beachfront deck into a vibrant Mediterranean-inspired destination that will welcome guests all year round for the next two years
At Seventa, we love working with ambitious brands to create experiences that people genuinely remember. That's exactly what made our first collaboration with Après Provence such an exciting project.
Working alongside the Après team, we helped deliver their biggest brand activation since launch, transforming the beachfront deck at Rockwater Branksome into a fully branded Mediterranean inspired destination overlooking the sea.
The space features a branded Après bar, statement skis, a branded surfboard and a photo frame arch, creating a series of standout moments across the deck for guests to enjoy, interact with and share. Each element was designed to bring the Après Provence identity to life in a way that feels natural to the Rockwater setting, relaxed, coastal and full of character.
From early concepts and creative planning through to logistics, production and installation, our team worked closely with Après Provence to shape the space and deliver the details that make the activation feel complete.
More than just a summer moment, this partnership is designed to last. The branded beach deck will remain in place for the next two years, showcasing Après Provence’s Rosé Without Rules philosophy throughout every season and proving there really is no off season on the South Coast.
Projects like this are exactly what Seventa is all about. Whether it’s brand activations, festivals, public events or hospitality experiences, we specialise in taking creative ideas and turning them into engaging spaces that connect people with brands in memorable ways.
We’re incredibly proud that this marks the beginning of our relationship with Après Provence and look forward to collaborating on many more exciting projects together.
A huge thank you to the teams at Après Provence and Rockwater for trusting us to help deliver such a landmark activation. If you’re heading to Dorset over the coming months, make sure you stop by, enjoy a glass of Après and experience the space for yourself.