28.07.2022 by Dave Johnstone

We're back on the beach with AFC Bournemouth

This week we've been back at one of our favourite sites as we helped with logistics and delivery of AFC Bournemouth's giant deck chairs to Bournemouth Beach!


Located to the right of the iconic pier, the deck chairs have been designed to promote the cherries stunning new Premier League away kit. The kit itself is inspired by the palm trees on Bournemouth’s iconic seafront and the tropical foliage influences the graphic design of this season’s away kit.


Speaking on this season's design, Head of Brand & Creative at AFCB; Matt Payne commented, “We’re immensely proud of our surroundings and it was great to share how our location provides a constant source of inspiration into our visual identity and kit culture.”

So, if you're heading to the beach this weekend be sure to grab a snap and tag AFCB as we countdown to a historic season for the Cherries!


Available to order from this Saturday, kit yourself out in this iconic strip on 👉 https://superstore.afcb.co.uk/

Looking to make an impact at your next product launch? Get in touch with us today on hello@seventa.co.uk