Our involvement extended beyond the physical build, with our team managing the operational requirements throughout the event.
From the provision of comprehensive Health & Safety documentation through to bar and VIP staffing, we provided a fully managed solution that allowed the client and event team to focus on the wider Sail GB experience.
By bringing design, production, staffing and event management together under one team, we ensured consistency across every element of the Après Provence activation.
"}},"section2Content":{"id":"c445d5c1-8c31-5bc4-9c6d-ea44f5f31444","childContentfulRichText":{"id":"79ba3fc8-0416-5726-b51c-263b58789dbc","html":"We provided a complete end-to-end event solution, from the initial design and build through to event management and staffing.
Within the main Grandstand Arena, we designed and built a truss stretch structure, creating a distinctive and weather-conscious bar environment for guests. The space incorporated a custom-built bar alongside carefully considered branding, theming and styling to create a premium Après Provence presence.
Alongside the physical build, we provided and managed the full operational delivery of the bars, including:
Truss stretch structure and custom-built bar
Après Provence branding, theming and styling
Full bar staffing and management
VIP area staffing and guest service
Event Health & Safety documentation
On-site management and operational support
Coordination of the bar operation within the wider Sail GB event
The aim was to create more than simply a functional bar — the spaces were designed to feel like an extension of the Après Provence brand.
Through the combination of structures, branded elements, considered styling and professional bar service, we created a cohesive and recognisable brand experience that encouraged guests to engage with Après Provence throughout the event.
The result was a premium outdoor hospitality environment that complemented the atmosphere of Sail GB while giving Après Provence a strong and highly visible presence.
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Our role was to design, build and manage a number of outdoor bar spaces that would bring the Après Provence brand to life, enhance the guest experience and create increased visibility and awareness throughout the event.
The spaces needed to feel considered and on-brand, while working seamlessly within the wider Sail GB event environment and delivering a high-quality service for both general admission and VIP guests.
"}},"section1Subtitle":"Setting sail with Apres Provence","content":{"id":"40361742-749f-537d-87ef-39d492435cec","childContentfulRichText":{"id":"896b5b8c-febb-5679-8135-a82fc89e8286","html":"The completed activation delivered a distinctive and premium Après Provence presence at Sail GB, combining strong visual branding with a high-quality guest experience.
The bespoke bar environment provided a natural focal point within the Grandstand Arena, helping to increase brand visibility while creating an engaging space for guests to enjoy Après Provence throughout the event.
From concept and construction to staffing and on-site management, we delivered a complete event solution designed to maximise brand presence and create a memorable guest experience.
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