Brand Activations
An English Garden - Warner Edwards
Service
- Brand Activation
- Event Production
- Event Management
The activation
A quintessential English Garden pop up
Alongside Bournemouth Air Festival and the Bank Holiday weekend, Warner Edward's Gin were activating an 'English Garden' themed brand activation in Bournemouth gardens to introduce their new flavour options to the public.
Summer activation to launch new flavours
Immersive experience with fresh herb planters and even a real beehive installed to create a ‘honey’ flavour area
Full event design, build and logistics
Operationally ran bars and staffing
Cocktail mixologists
Custom cocktails designed to reflect new flavours
Over 3,000 cocktails served
Open across busy bank holiday weekend
Worked with sister company Innovative Hire for all structures, bars, furniture and more
The set-up
Working to a precise build schedule
The build commenced just 2 days before the garden bar was open to the public so it was vital that we maximised all available access time to the site. As it is an area open to the public we had very limited vehicular access opportunities over a very busy bank holiday weekend.
Working alongside a selection of suppliers, we were able to install the area extremely smoothly and once the bar was in place, the theming began to really take shape.
The end result
An August bank holiday in the sun
With free samples and a bespoke cocktail menu designed by professional mixologists, the drinks were flowing over the weekend and guests were able to enjoy the relaxed garden vibe and even participate in a spot of croquet.
The branded deck chairs and hay bales gave visitors a place to make camp and soak up the summer sun.