Brand Activations

An English Garden - Warner Edwards

Service

  • Brand Activation
  • Event Production
  • Event Management

The activation

A quintessential English Garden pop up

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Alongside Bournemouth Air Festival and the Bank Holiday weekend, Warner Edward's Gin were activating an 'English Garden' themed brand activation in Bournemouth gardens to introduce their new flavour options to the public.

  • Summer activation to launch new flavours

  • Immersive experience with fresh herb planters and even a real beehive installed to create a ‘honey’ flavour area

  • Full event design, build and logistics

  • Operationally ran bars and staffing

  • Cocktail mixologists

  • Custom cocktails designed to reflect new flavours

  • Over 3,000 cocktails served

  • Open across busy bank holiday weekend

  • Worked with sister company Innovative Hire for all structures, bars, furniture and more

The set-up

Working to a precise build schedule

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The build commenced just 2 days before the garden bar was open to the public so it was vital that we maximised all available access time to the site. As it is an area open to the public we had very limited vehicular access opportunities over a very busy bank holiday weekend.

Working alongside a selection of suppliers, we were able to install the area extremely smoothly and once the bar was in place, the theming began to really take shape.

The end result

An August bank holiday in the sun

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With free samples and a bespoke cocktail menu designed by professional mixologists, the drinks were flowing over the weekend and guests were able to enjoy the relaxed garden vibe and even participate in a spot of croquet.

The branded deck chairs and hay bales gave visitors a place to make camp and soak up the summer sun.